About Us

Founded in 1988, Spoke O'Motion is committed to expanding cycling in our community and beyond.

Our success is built on our eagerness to listen to your needs and offer personalized advice that accurately reflect your needs, respect your budget, and improve your experience on two wheels. Whether you are aiming for a podium finish at your next race or looking to cruise down to Fairy Lake to enjoy a splash of sunshine on a summer’s day, Spoke O'Motion is there to help create the ideal experience.

This encompasses your customer service when you first begin shopping, the joy you feel with each pedal stroke on your slick new ride, the consistent and reliable service work our ace mechanics deliver, and the confidence that we will look after your needs in the long-term.

This relationship is at the core of the Spoke O'Motion experience. At our store, you are not a number or a shipping address. You are unique in your needs and deserve the utmost in customer service excellence whether you are spending $20 or $10,000. Our reputation in this regard is unmatched. 

We are committed to your region: We are the title sponsor for Ontario’s longest running mountain bike race series, the title sponsor for Newmarket’s Bike to Work Day, we offer a comprehensive training/coaching program and have introduced many dozens of riders to the sport through LTD Performance Cycling.

Community involvement defines us. Customer service drives us.

If you are in the market for a bike or related gear, looking to optimize your equipment through service or customization, or just want to talk bikes, come and visit Spoke O’Motion to understand why we are the most highly-reviewed shop in the province and beyond.