Bikes

Forget the numbers. Mute the speculation. Let the other guys invent cute alternatives for "cross country." Steer clear of pigeon holes and limiting beliefs. Strap on your blinders and go get lost. Then decide what the SB120 means to you. And you alone. Definition ready.

The Riot allows an even younger rider to jump on a bike designed with fun and progression at the forefront. The smaller 14" wheels on the Riot allow even the smallest of shredders to gain confidence and learn, and the slimmer tubing and custom-designed components provide a lightweight, sturdier bike capable of so much more than any other 14" bike on the market.

Bringing We The People quality to a lower price point for 2021 is our entry-level shredding machine. The Nova features a super short 12.75" oval chainstay and responsive 26mm-offset fork, allowing it to not only feel just like the bikes our pro team ride, but also make it much easier to progress your riding even further.

One of the most anticipated bikes in BMX, the CRS is back for 2021 with even more bang for your buck. Now featuring a sealed front hub, this all-terrain slayer rolls smoother than ever. Packed full of aftermarket parts from ECLAT, including the Bios Pivotal seat and Pure seat clamp, the CRS looks and rides like a bike twice the price tag. The geometry has been tailored to allow for greater progression of the younger generation. The super-short 12.75" chainstays, 165mm cranks, and shorter 26mm fork give the CRS a snappy and agile ride that is perfect for learning and advancing. A bike truly built with vision, the CRS is unlike anything else.

A bike with plenty of opportunity, the Arcade really showcases the endless detail and unrivaled quality that we put into our bikes. This super-dialed bicycle rolls on SALT's super-wide 36mm Valon rims with sealed hubs, carrying a full assortment of nylon hub guards that allow you to have a solid and dependable set of wheels under you at all times. Available in both a 20.5" and a longer 21" option, the Arcade will give senior riders the ability to ride one of the most popular bikes in our line.

We took our CRS complete and gave it a new-school street injection in the form of a SALT PRO sealed freecoaster hub. Now with a sealed front hub and available in two color options, this entry-level freecoasting whip is ready for anything.

Based on the same bikes that We The People pro, Felix Prangenberg, rode last season, the Justice features revised geometry and a never before seen parts overhaul from We The People. Our new Activate tire, Paragon plastic guard sprocket, and Perfect grips make this new-school urban machine more stacked than ever before. Paired up with a shorter 22mm-offset fork and a full assortment of plastic hub guards, you'd be forgiven for thinking that you're riding a full custom build.

The Reason is draped in quality from head to toe. Featuring a full 4130 chromoly frame with a modern 76-degree headtube and super short 12.75" chainstay, the Reason now comes with shorter 160mm cranks and a steeper 15mm-offset fork, making it truly ride like the same bikes We The People PRO's Felix Prangenberg and Dan Kruk are riding right now. Featuring a SALT PRO freecoaster hub and the latest We The People aftermarket products, this street machine is a true weapon.

Built upon a frame of which most other aftermarket frames would be envious, the Crysis is wrapped in a generous helping of We The People parts, including the all-terrain 2.35" Overbite tires, Logic sprocket, and the Logic front load stem, new for 2021. The Crysis is available in 20.5" or 21" top tube sizes, both using our invest cast wishbone and taller 127mm head tube for a super clean and refined look.

The Audio is built around a larger 22" diameter wheel, providing a more stable ride without sacrificing the classic BMX look and feel. Perfect for the die-hard trail dogs or taller riders looking for a bike more fitting to their size without having to resort to a bike that simply isn't BMX. Using the full chromoly aftermarket spec frame, we designed a fork with an even sturdier and bombproof steer tube/crown area allowing you to push this thing as hard you can. We spent an incredibly long time dialing in the geometry on the Audio, as well as developing our own range of 22" specific parts like the Logic rim and Overbite tire. A bike that will surprise you with how well it rides, the Audio is leading the pack in the 22" revolution.

A bike with a larger following than we'd ever anticipated, the Atlas is the perfect bike for those times when bigger is better. Our 24" wheeled BMX features a throwback to our racing ancestry. The Glossy White finish is completed with race-inspired geometry, a linear-pull brake, and even a We The People Patrol stem and 33T sprocket, allowing you to really put your foot down and get your sprint on. Whether you're down the trails, at the pump track, or just heading into the city, the Atlas is so much fun to ride, you'll have a hard time putting it down.

BATTLESHIP is a name synonymous with new-school street riding and ultimate strength and durability. Taking one of the most popular technical street frames on the market and adding a full aftermarket PRO parts package, the Battleship is the greatest street bike ever made. Now featuring the brand new 15mm-offset Battleship fork and a full ECLAT/We The People parts package, this is a bike that any of our team could ride straight out of the box with zero compromise. A full custom bike in every sense of the word, the Battleship carries a full Lifetime Guarantee on the frame and fork, giving you full confidence that you are riding a bike designed to ride at the highest level possible.

Taking our "do-it-all" aftermarket Revolver frame and draping it in some high-end components, we've managed to create an incredibly sophisticated and balanced bike for the kind of rider that appreciates the finer things in life. The longer 21" top tube and perfect all-round geometry make the Revolver perfectly comfortable on any terrain from the deep end of a bowl to the main line of your local trails or even the back streets of a big city. The harder 28-9 gearing gives this rig plenty of juice when the time for pedaling fast comes into play, and the full assortment of ECLAT Dura chromoly pegs and hub guards allow you to gun it down any rail in sight. Wrap it up with a lifetime-guaranteed ECLAT Storm fork and a Skipper Green paint finish, and the need to build a custom bike no longer exists.

The ENVY is a chance for us to showcase how far BMX design has come and offer a glimpse into the direction it's heading. The launch of this particular model always sparks debate and attention unlike any other bike in our line up, and for good reason. The ENVY offers us the opportunity to hand-select only the crème de la crème from our product lines and carefully assemble them into one masterpiece of a bike. The 2021 ENVY proves that strength does not have to come with a weight disadvantage. Built using our super light ENVY XLT frame with the ECLAT Storm XLT fork, E440 rims, and ground-breaking Seismic hubs, the ENVY is the highest spec'd BMX bike of all time. Despite the low weight, the ENVY was designed for the most punishing street and park riders and handles the raw brutality of BMX riding, featuring a full LIFETIME GUARANTEE on the frame and fork, as always. - Includes lifetime guarantee on the frame & fork

Taking heavy influence from The North Shore and the rigours of modern mountain biking - the Shovel is the cumulative result of what you need to get rolling from your first ride. A starting point for entry into the world of mountain biking. Designed to be easy to use, attainable and most of all - fun.

The SCOTT SUB Cross 40 emphasizes comfort and convenience for touring and transportation. The SUB Cross is set up perfectly for your excursions.

KEY FEATURES: - Sub Cross Men/Lady Alloy Frame - Zoom 187 D 63mm Fork - Shimano Altus M2000 27 Speed - Tektro Hyd. Brakes - Kenda Booster The SCOTT SUB Cross 40 emphasizes comfort and convenience for touring and transportation. The SUB Cross is set up perfectly for your excursions. Please note that bike specifications are subject to change without prior notice

The SCOTT SUB Cross 30 emphasizes comfort and convenience for touring and transportation. Equipped with a lockout fork and Syncros components, the SUB Cross is set up perfectly for your excursions. Please note that bike specifications are subject to change without prior notice - Sub Cross Men/Lady Alloy Frame - SR Suntour NEX HLO 63mm Fork - Shimano Alivio M3100 27 Speed - Tektro Hyd. Brakes - Kenda Booster

The SCOTT SUB Cross 30 emphasizes comfort and convenience for touring and transportation. Equipped with a lockout fork and Syncros components, the SUB Cross is set up perfectly for your excursions.

The SCOTT SUB Cross 30 emphasizes comfort and convenience for touring and transportation. Equipped with a lockout fork and Syncros components, the SUB Cross is set up perfectly for your excursions.

The SCOTT SUB Cross 20 emphasizes comfort and convenience for touring and transportation. Equipped with a lockout fork and Syncros components, the SUB Cross is set up perfectly for your excursions. Please note that bike specifications are subject to change without prior notice. - Sub Cross Men Alloy Frame - Front suspension: Suntour 63mm - Shimano 30 Speed - Shimano Disc Brakes

The SCOTT Speedster 40 is a light, agile, and cost-efficient alloy road bike. With fully integrated cables, not only will this bike ride well, but it will most definitely look the part! KEY FEATURES - Speedster Disc Alloy Frame - Speedster Disc Alloy Fork - Shimano Claris, 16-Speed - Syncros Race 24 Disc Rims - Schwalbe Lugano Tires

The SCOTT Speedster is light, agile and cost efficient. The Speedster 40 features a Shimano groupset and Syncros components. You'll be upping your velocity in no time! Please note that bike specifications are subject to change without prior notice - Speedster Alloy Frame - Shimano Claris 16 Speed - Syncros Race 24 Rims - Schwalbe Lugano Tires

The SCOTT Scale 960 comes fully equipped with a RockShox fork, a SRAM Eagle drivetrain along with Remote Lockout technology to allow for multiple travel settings to adjust to riding conditions. Please note that bike specifications are subject to change without prior notice - Scale Alloy 6061 Frame Boost - FOX 32 Float Rhythm 100mm Fork - RideLoc 3-Position Remote - SRAM NX 12 Speed - Shimano Disc Brakes - Syncros Rims - Maxxis Rekon Race Tires

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Spark 970. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - SRAM NX-SX Eagle 12 Speed - Shimano Disc Brakes - Syncros X-30SE TR Rims - Schwalbe Wicked Will Tires - Syncros Dropper Post and Parts

When you think of the perfect mountain bike, what comes to mind? For us, it's the Spark 970. Why you ask? Well, beyond the fact that it is fast, lightweight, and ultra-capable on all sorts of terrain, it's just damned good-lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - SRAM NX-SX Eagle 12 Speed - Shimano Disc Brakes - Schwalbe Wicked Will Tires TECHNOLOGIES: ADJUSTABLE HEAD ANGLE With the new Spark, you can adjust the head angle by .6 degrees slacker or steeper. This can be done without cutting cables or bleeding brakes. All you must do is disassemble the bar, rotate the headset cups 180 degrees, and reassemble. EASY SHOCK ACCESS Accessing the shock via the bottom bracket area is facilitated through a hatch. This makes it easy to adjust rebound, compression, shock pressure, and for installing or replacing the cable for our TwinLoc Suspension System. PATENTED INTEGRATED SUSPENSION SYSTEM An integrated shock platform allows us to refine suspension characteristics without sacrificing weight. Often, when working with bikes at this level, the concept of marginal gains becomes an ever important one. For the optimal performance of a suspension shock, power transfer must be the most direct possible. What we want to avoid are any inefficient directional movements, in other words, lateral movements (sideways to the direction of travel) as the shock goes through its compression. Having an integrated shock allows us to improve this in several ways. Firstly, the frame construction around the shock and with the trunnion mount can be designed to be much more rigid, reducing movement and fostering more efficient power transfer. We can also add much larger bearings to the seat tube pivot, further reinforcing this area and reducing any unnecessary motion. Our integrated Suspension technology also helps us to engineer frames with a lower shock placement which lowers center of gravity. As a result, the bike benefits from better handling, and a more stable, confidence-inspiring ride for the end user. While these may seem like minor improvements individually, the sum of their parts results in more efficient shock performance. Additionally, the shock is fully protected from any foreign elements. Rainy race? No problem, your shock will continue to perform at its best regardless. REAR AXLE TOOL Our rear axle tool has been a staple on our bikes for years, it is now better than ever. It features a T25, T30, and a 6 Allen key all in one. With these three options, you can adjust all pivot hardware and nearly everything else there is to adjust on the bicycle. SINGLE PIVOT SUSPENSION LAYOUT A full-suspension bike will never have success without, well, good suspension design. From the first time we rode the Spark’s single pivot layout we fell in love. Years later, we still believe that for technical cross-country racing and fast, punchy singletrack it is the best approach. The Spark’s suspension layout has a very specific and proven kinematic and less unsprung mass. Using a flex pivot in the seat stay is an ideal solution for bikes in this travel range. This allows us to keep a very lightweight system while still ensuring optimal suspension performance. TWINLOC SUSPENSION SYSTEM With TwinLoc, a rider can effectively control the complete frame, fork, and shock as a system. Why does this matter? A bike with 150mm of suspension travel, correctly set up, has more sag than a bike with 130mm. It's that extra travel that makes it more fun to ride and more capable on the descents, but the greater sag has an oversized effect on the bike's geometry and climbing performance. That's where TwinLoc matters. TwinLoc helps manage the sag effect in several ways. Whereas most systems only increase low-speed compression in an effort to gain pedaling efficiency, TwinLoc allows us to not only change compression damping, but also to change the spring curve, dynamically altering the geometry of the bike. In Trail mode, the shock is not only firmer, but it has dynamically less travel. The bike sits higher, maintains a steep seat angle for those climbs, and becomes more agile. We also offer a third, full lockout mode for going up in the most efficient manner possible. These unique settings optimize climbing geometry, even on longer travel bikes. We can eliminate the "long travel effect" that can rob your pedaling efficiency, but we're not robbing you of the full-fun, 150mm travel when you point it downhill. From a race setting to a lunch ride, to an after-work trail shred, being able to switch from mode to mode depending on a trail's profile at the push of a lever is paramount to riding faster and having a damned good time.

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Spark 960. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - Shimano XT-Deore 12 Speed - Shimano Disc Brakes - Syncros X-30SE TR Rims - Schwalbe Wicked Will Tires - Syncros Dropper Post and Parts

When you think of the perfect mountain bike, what comes to mind? For us, it's the all new Contessa Spark 930. Why, you ask? Well, beyond the fact that it is fast, lightweight and ultra capable on all sorts of terrain, it's just damned good lookin'. Short-travel trail bike? "Downcountry" rig? Occasional race bike? Whatever, call it what you want to call it. All we know is that this is one hell of a mountain bike. *Please note that bike specifications are subject to change without prior notice KEY FEATURES - Spark Alloy SL Frame - RockShox Judy 130mm Fork - X-Fusion Nude 5, 120mm, TwinLoc - Shimano XT-Deore 12 Speed - Shimano Disc Brakes - Schwalbe Wicked Will Tires

Light, fast, and ready to turn heads. The Addict RC 40 provides you with all of the competitive advantage you've ever dreamed of. Fully integrated cables and race-ready spec combine to give you the tool to sprint to a mountain top finish or win your local criterium. Please note that bike specifications are subject to change without prior notice Features: - Addict RC Disc HMX Carbon Frame - Addict RC HMX Fork - SRAM RIVAL eTap AXS Disc 24 Speed - Schwalbe ONE Race-Guard Tires

Features: - Addict Disc HMF Carbon Frame - Addict HMF Carbon Fork - Shimano Ultegra Di2 Disc 24 Speed - Schwalbe ONE Tires The SCOTT Addict SE was designed from the ground up with those longer days in mind. Featuring electronic shifting, carbon wheels and geometry that is less focused on racing and more on enduring, this bike is yearning to eat up some miles! Please note that bike specifications are subject to change without prior notice.