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Our Past, Present & Future

About Us

Founded in 1988, Spoke O'Motion is wholly committed to bringing cycling to our community. Our continued growth is based upon our ability to reach out to riders and improve their experience on two wheels. Whether you are aiming for a podium finish at your next race or looking to cruise down to Fairy Lake to enjoy a splash of sunshine on a summer’s day, Spoke O'Motion is there to help create the ideal experience.

This encompasses your customer service when you first begin shopping, the joy you feel with each pedal stroke on your slick new ride, the consistent and reliable repair and service work our ace mechanics deliver, and the confidence that we will look after your needs in the long-term.

This relationship is at the core of the Spokes experience. At our store, you are not a number or a shipping address. You are unique in your needs and deserve the utmost in customer service excellence whether you are spending $20 or $20,000. Our reputation in this regard is unmatched. 

We are committed to your region: We are the title sponsor for Ontario’s longest running mountain bike race series, the title sponsor for Newmarket’s Bike to Work Day and the annual Bike Challenge, and we offer group road rides through our inclusive and welcoming cycling club. We strive to bring cycling to the community at large and focus considerable effort on community engagement.

Community involvement defines us. Customer service drives us. If you are in the market for a bike or related gear, please come and visit Spoke O’Motion.


Value Statement

Every visit to Spoke O'Motion should not merely satisfy, but impress.

If you cannot leave with a smile on your face, please come and tell us why. We will never apply high-pressure sales tactics or upsell you gear you do not need. We are purveyors of information and look to empower our customers to make informed decisions.

First and foremost, we are riders and want to share our passion for two wheels.

We work hard to keep money in your pocket. The product we carry, we believe in. We only stock high-value, quality products that offer an ideal blend of price and performance. Our incredible growth over the past ten years has provided us an opportunity to deliver better value every day through our increased volume.

Products that fail to meet our reliability or value parameters will not be sold, period. If it is in stock, then we believe in the product.

We welcome ideas, feedback and product evaluations from all of our customers and competitors alike. Good ideas can come from anywhere at any time and we are always receptive to feedback. Our betterment is the foremost goal.

Professional Recognition

Jan 1, 2017

The GROWTH 500 ranking of Canada’s Fastest-Growing Companies is the country’s most prestigious celebration of entrepreneurial achievement. For 29 years, the program has measured businesses on five-year revenue growth to identify the most dynamic and successful businesses in Canada.  Spoke O'Motion was ranked 263 out of the top 500 companies for 2017. Spoke O'Motion achieved 229% growth over 5 years. 

We are honoured to be included on this list of some of the most successful business in Canada.     

Newmarket, ON (September 15, 2016)

Canadian Business and PROFIT today ranked Spoke O’Motion No. 304 on the 28th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Canadian Business and at, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth. 

Spoke O’Motion made the 2016 PROFIT 500 list with five-year revenue growth of 177%. 

“Companies become a part of the PROFIT 500 through innovative thinking, smart strategy and sheer grit,” says James Cowan, Editor-in-chief of PROFIT and Canadian Business. “These firms demonstrate what Canadian entrepreneurs can achieve, both at home and across the globe.”

 “Spoke O’Motion is honoured to be on the PROFIT 500 ranking,” says president Myles Cullen. “This achievement reflects the strength of our product selection, our commitment to extraordinary customer service, and the dedication of our team."

It was also an incredible honour to be recognized by the Newmarket Chamber of Commerce during their annual Business Excellence Awards in 2007.

Two years into my tenure at Spoke O'Motion, we had tripled our sales and had become one of York Region's premiere cycling outfitters.

To celebrate this success, the local business community awarded us with the prestigious Extraordinary Small Business of the Year award. It was one of the most rewarding evenings in my professional career.

Without my incredible staff and our loyal customer base, none of this success could have been possible. Every morning that we unlock the doors we are grateful to our community and look forward to deliver the customer service excellence you have come to expect of us.

Myles Cullen & founder Jan Mikkelsen


Community Recognition


Nothing feels better than recognition from your customers. This is the most direct feedback we can get about how we are doing. To that end, we are honoured and appreciative that the cycling community of York Region has selected Spoke O'Motion as Bike Store of the Year with more frequency than any other shop in the area. We don't get it right every time...but we'll sure work hard to earn your business.