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The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel.Ride - Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - Includes links for 29" and 29"/27.5" configurations for no compromise geometry and kinematics. - Fitment for longer drop seatposts per frame size.Updates to frame protection with co-molded parts - Updated frame protection with co-molded parts. - Weight (S3): 4.2 kg / 9.3 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle drivetain & Race Face hubs. - Weight (S3): 17.2 kg / 37.9 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

The Norco Fluid FS A1 is built to tackle whatever trail leads to becoming the rider you want to be. Named Pinkbike’s Value Bike of the Year, Vital MTB’s Bike of the Year, and most recently, Bicycling Magazine’s Best Value Trail Bike. GET EVERYTHING OUT OF THE TRAIL THAT YOU PUT INTO IT The Fluid FS A1's 130mm travel is precision engineered, pairing custom tuned suspension components with 140mm fork travel and boutique level fit & finish for maximum Trail performance & potential. DETAILS - Top-tier design and features over-deliver as skills evolve. - High performance, tunable suspension. - Long-travel droppers and generous standover. - Refined design and expanded size range. - Ride Aligned™ Design System & personalized setup.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Pike Select+ Charger RC, DebonAir - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

The Optic C AXS is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C AXS sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Aluminum hydroformed frame with Enduro bearings, 125mm travel. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29'/27.5') with no compromise geometry and kinematics. - TranzX long-travel dropper with size spedific, adjustable drop. - SRAM GX Eagle AXS T-Type Transmission - Weight (S3): 16.1 kg / 35.6 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29" (with the option to change to 29"/27.5") with no compromise geometry and kinematics. - SRAM GX Eagle AXS T-Type Transmission. - Weight (S3): 15 kg / 33.1 lbs - Fox Performance Elite Float X custom tune rear shock. - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty Optic’s durable frame design, hardware and component decisions have been made specifically to keep the Optic on the trail for longer. Accidents can happen, and when they do, Norco’s No Other Way Limited Lifetime Guarantee is our promise to get you back on the trail as soon as possible. Check out our new warranty on Norco.com

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup. - Carbon front triangle, seatstay and chainstay, 125mm of travel, threaded BB. - Ride Aligned with Norco design kinematic, High pivot Horst Link and non-concentric idler. - 29"/27.5" (with the option to change to 29") with no compromise geometry and kinematics. - RockShox Lyrik Select+ fork and Vivid2 Select+ shock. - Weight (S3): 15 kg / 34.1 lbs - Ride AlignedTM – Perfect fit, dialed handling and personalized setup in minutes. - No Other Way Limited Lifetime Warranty

Whether you're ripping fast flowy singletrack, putting the power down on punchy climbs, or tearing the tires off in the corners, the Optic continues to push the boundaries of what's possible on a short travel trail bike. The new Optic with 140mm/125mm of travel condenses years of technology from our long travel bikes into a lightweight package that's as ready to tear up climbs as it is tackling challenging descents. The VPSHP suspension layout provides increased rearward axle path and an idler to manage pedal feedback, keeping Optic's playful roots, while punching above its weight when the trails get rough. Available with a 27.5" rear wheel (MX), as well as 29" in some markets. Swapping the linkarm and lower shock mount with the "Missing Link Kit" converts between 27.5" and 29" to let you pick the wheelsize that suits you best, while maintaining geometry and kinematics to ensure consistent fit and bike setup.

For those who seek diverse technical trails, up and down, with a need for unwavering confidence and an unmatched eMTB performance. A full-power, all-mountain machine that allows you to dig deeper, commit harder, and climb higher than ever. Sight VLT eliminates the downside to going up - crush every technical climb and traverse every trail; tackle your own epic excursion through the backwoods. Geometry Confidence-inducing ride performance in stable all-mountain geometry. Featuring size-specific rear-centres & seat tube angles, integrating mixed 29”/27.5” wheel sizes across all five frame sizes for weight balance and handling. Fit For Your Ride Dialled kinematics with VPSHP suspension design and dependable Ride Aligned™ setup guide give an unbeatable ride feel that keeps you going through even the toughest terrain. Reactive pedal-efficiency and stability make your ride feel good wherever you venture. New Technology Dialled kinematics with VPSHP suspension design and dependable Ride Aligned™ setup guide give an unbeatable ride feel that keeps you going through even the toughest terrain. Reactive pedal-efficiency and stability make your ride feel good wherever you venture. The Bosch eBike Flow App, custom for Norco, connects to the drive unit, battery, display, and control unit to help you determine your optimum level of assist and range. Customize each ride mode to your preference, torque, speed, dynamic output, and assist level. Updates are conveniently installed via Bluetooth, keeping your bike up to date with new functions