July 3, 2009
July Specials
To keep things fresh and eciting through the summer months, we are going to be running extraordinary deals each month on specific products. Keep your eyes peeled to our Specials page to see what's up for grabs.
May 27, 2009
Commute the Smart Way

Newmarket Mayor Tony Van Bynen and Councillor Victor Woodhouse commute on a "bike-built-for-two" supplied by Spoke O'Motion

The news today may be focused on the collapse of the global economy, but let's face facts: You and I cannot do much to change the state of global finance.

On the other hand, there are local issues that we have a direct influence on and, in the grander scheme of things, are of greater importance than a temporary economic slowdown.

This last Monday marked the third annual Bike to Work Day hosted by the Newmarket Chamber of Commerce and sponsored from day one by Spoke O'Motion, among others. This one day event, as part of the larger Smart Commute initiative encourages people to utilize the bike to travel to work, to school, or to run errands.

More than 150 students, community members, and local politicians joined us at the Chamber offices to celebrate the progress and opportunities that exist in making Newmarket a progressive and bike-firendly community.

The point is that you do not have to turn your life upside down to help save the planet from greenhouse gasses and Canadian society from the ills of obesity and heart disease. No one expects us all to turn into eco-zealots. However, consider the simplicity of commuting once per week by bicycle. This simple change - that many of us could realistically do - reduces your commuting carbon footprint by 20%. That singular change would easily allow us to surpass our Kyoto commitment. (Remember that? The international agreement we signed that successive goverments have completely ignored?)

How may parents drive their children a kilometer or two to school? When I was growing up, we'd actually get off our butts and walk that. Why not ride with your children to school. Teach them by example that exercise is fun and the we can actually survive without climbing into the car for every little voyage.

Think about it - your kids will grow up to thank you!

May 26, 2009
Spoke O'Motion Hosts YRAA Mountain Bike Championships

This Wednesday is shaping up to be an exciting one at Coulson Hill. Not only are we hosting one of the best weekly cross-country races in Ontario (as we do every Wednesday), but we are playing host to a special group of 71 riders from high schools across York Region.

Spoke O'Motion is proud to once again host the York Regional Athletic Association's high school mountain bike championship race at our well-established and challenging tract of Simcoe Regional Forest. This is first year that this high school series will have access to our new computerized time system that produces instant, accurate results that include: lap split times, average speeds, time differences from category leaders, and a unique "fast laps" sheet. This software is used by several National Cycling Associations for timing international-level events and is some of the most sophisticated software available. For examples of what it can produce, check out our Coulson Hill results page.

If you are participating in this event, please check our pre-registered starting roster here to ensure that your name and category information is correct. If there are any problems with the information, please let me know by email.

Spoke O'Motion is proud to serve our local cycling community in every way we can. If you would like help hosting a road or XC event like this or have another idea, please contact me.

May 7, 2009
Norco Demo Day a Smashing Success

Norco Performance bikes joined us this week and brought along with them almost 30 bikes of all sizes and styles for riders to check out in a real life situation. In fact, many Coulson Hill racers tooks advantage of the opportunity to race on these test mules to really put the machines through their paces. I sure didn't see too many disappointed faces at the end of the evening! Andrew Watson and Matt Paziuk, two of the Norco Factory Race Teams finest, also donned the team colours and raced with our participants. It's not too often you get to race wheel-to-wheel with National-level athletes.
Check out the details of the what's happening at your local forest here.
May 2, 2009
Weekly Race Series Launches

Click here for more info!

Looking for some outdoor thrills this summer? Every Wednesday night from April 29th through September 9th, Spoke O'Motion - with factory support from Norco Performance Bikes - hosts a fantastic cross country race series for the whole family.

Race Results from the season opener now posted - click here!

April 22, 2009
Summer Hours

We are now on FULL SUMMER HOURS!

Click here for details.

March 31, 2009
More Green Retrofits

As part of our ongoing commitment to greening our business, we have replaced all of our overhead fluorescent lighting in the store with new ultra-efficient digital ballasts and high-efficiency 8mm bulbs. This $2000 upgrade will reduce our electricity usage by more than 10%.

In fall, we also replaced an aging rooftop heating & cooling unit with a much more efficient unit. This was a very costly upgrade, but will pay for itself in good karma.

February 18, 2009
2009: Year of the Roscoe

Yup, 2009 is Roscoe's year. In a preview of '09 gear, Bike magazine named one and only one bike as the most anticipated new ride for 2009. Roscoe is it. According to Bike, "If you're looking for an all-around trail bike with a bomber chassis and a go-anywhere attitude, check out the Roscoe."

Check out the new Roscoe line-up on our All Mountain page. Read the Bike Magazine story here.

January 21, 2009
Bike Shop of the Year Award Marks Four in a Row

Early every new year my palms start to get a little sweaty and the nerves a little jagged as I await the news. I anxiously review the years performance in my mind and ponder, "Did we do enough?", "Did we make progress?", "Are we delivering customer service excellence every day?".

Thanks to the tireless work of my dedicated staff, I am pleased to report that we have acheived another tremendous benchmark. For the fourth consecutive year the readers of the Era-Banner have selected Spoke O'Motion as the Reader's Choice Bike Store of the Year.

A big thanks to our loyal customers who submitted votes (and even those who didn't!) and my wonderful staff who made this happen.

And if you are not a regular customer of our shop, please come by to experience the WOW for yourself. Our competitive advantage is our absolute dedication to serving your needs. Your competitive advantage is having the best bike shop in York Region looking after your every cycling need.

January 21, 2009
Team Green Strikes Back

Amidst all the doom and gloom about global climate change, it is easy to throw up your hands and say, "What can I do? What difference do I make?"

I have an answer to that question: You can make all the difference in the world. Your actions determine the fate of the planet. Your inaction can be the tipping point that sends us careening over the edge. What side of that equation would you choose to sit on?

Spoke O'Motion takes this philosophy to heart. After all, change takes place at the grassroots. We are the ones will will change our habits, our lifestyles and, inevitably, our politics. Check out our Initiatives page to see the progress we have made over the past four years.

Cycling can play an integral part in greening the planet and reducing our CO2 footprint by reducing our dependence on oil-driven transportation. But we must live this idea in our business as well. To that end, we have succeeded in reducing our electricity consumption by 30% since 2005.

If every business took this message to heart, we would be well on our way to averting the greatest natural disaster in human history. We all play a part in the problem. And we all must do our part to find solutions.

Feel good about where you shop!

November 1, 2008
Volunteers Help Maintain Local Trail Network

As most of you undoubtedly know, Spoke O'Motion hosts an amazing weekly race series at a local tract of Simcoe Regional Forest called Coulson Hill. As with any forest, the occasional rain and/or windstorm tears apart some trees and causes localized trail damage.


Merv and Rob hard at work

At our beloved Coulson Hill, a rain storm in late September washed away a few bridges. A crew of dedicated volunteers took time from their busy lives to get out there and make a difference to their local community. A big shout out goes to: David Boldt, Mike Drukarsh, and Rob Gentile. Without the efforts of committed volunteers like these guys, there would be no local trails at all! Here's a small photo gallery of the men at work. Thanks for your efforts!

August 27, 2008
Breaking News - Cannondale Bikes Return to York Region

Spoke O'Motion is proud to report that we are the newest Cannondale dealer in Canada. Cannondale is a top tier vendor of professional-level road, mountain, and cyclo-cross race bikes. For 2009, under new Canadian ownership, they also cater to a broader demographics than ever before with bikes starting at only $549.99.

Cutting-edge, American manufacturing combined with truly innovative engineering makes Cannondale one the most successful brands in the world whether it be at the Tour de France, UCI World Cup Mountain Bike Championships, or just cruising around the block with your children. The 2009 model line-up will be arriving as soon as it is available.

February 15th, 2008

Tax Benefits for Cyclists - No More PST

In an effort to entice Ontarians to get off their couches and get into a more active lifestyle, the provincial government recently announced a one-year suspension of the provincial sales tax on all bicycles less than $1000.

Safety equipment such as: Helmets, lights, mirrors, and reflectors are also covered in this new legislation. The complete government document can be see here.

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